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And after a preliminary jump in 2025, the percentage of individuals spending $45,000 or more each month is holding strong: When taking a look at different markets, particularly, we discovered that nearly one-third (30%) of B2B content marketers invest less than $5,000 monthly, compared to 26% of B2C online marketers. Otherwise, despite the fact that they're extremely different markets, there isn't a substantial distinction in their budgets.
Around 1 in 6 (16%) content online marketers whose industries are both B2C and B2B spend $45,000 or more monthly, compared to only 10% of B2C and 10% of B2B online marketers. Despite algorithm changes and a quickly changing material market, content marketing is clearly still making cash. What's more, the information shows that the extensive use of AI hasn't caused shrinking content budgets.
We all know that you can't put a keyword-stuffed blog site post on your site and wait for the clicks to roll in anymore. Today, you can't invest all your focus chasing Google's algorithm, either.
Today, 21% of material marketers contract out somewhere between three-quarters to 100% of their content budget, up from only 5% last year. Still, most commonly, 26% of material online marketers only outsource about a quarter to half of their content spending plan, a percentage that hasn't changed dramatically given that 2023. Another 14% do not contract out any of their content spending plan at all, however that's actually below 29% in 2023: While groups with tight budgets typically outsource work to fairly affordable freelancers, some of this growth can be credited to individuals with larger budgets who need more hands to help them fulfill due dates.
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More than 1 in 4 (27%) outsource somewhere between three-quarters to 100% of their content spending plan, compared to only 20% of B2B online marketers and 16% of B2C marketers. In theory, outsourcing material and analysis to AI might conserve cash and improve content online marketers' earnings margins. While AI use is now nearly universal in marketing, the majority of are still offering their work a human touch.
why Web 2.0 posts workIn 2023, only 65% of material marketers said they planned to utilize AI material generation tools, and 17% stated they didn't strategy to use them at all. The percentage of content marketing programs that utilize AI rose from 83% in 2024 to 90% in 2025.
Nevertheless, that doesn't imply that material today goes directly from ChatGPT to a CMS with no oversight. Most typically, 48% of content marketers say their program uses a moderate quantity of AI. To put it simply, AI touches about 11% to 40% of their work: All in all, just 1% of content marketers say their work is 100% AI.
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Material always requires a human touch to ensure accuracy and to keep the number of em-dashes to a minimum. Do not be misinterpreted more than three-quarters (80%) of material online marketers state ChatGPT is the most reputable and credible tool for material marketing.
However, after numerous years as an indisputable market leader, ChatGPT now has some competition. It's no longer the only reliable AI on the market. The percentage of individuals who state Anthropic's Claude and Google's Gemini are the most trustworthy LLMs has actually approximately doubled YoY (From 28% to 55% for Claude and from 16% to 44% for Gemini).
Some people have actually particularly soured on ChatGPT.
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But as many tech business invest greatly in AI, others are capturing up. We've discovered that people typically use AI at the extremely beginning and the very end of developing content, not during detailing or writing copy. But this wasn't constantly the case. The portion of people utilizing AI for brainstorming and outlining fell from 72% in 2025 to 61% in 2026, and the portion of people using it to prepare content fell from 57% to 44%.
And 74% usage it for content ideation. Typically, content marketers are more versatile with using AI for style and research study.
