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And after an initial dive in 2025, the percentage of individuals spending $45,000 or more monthly is holding strong: When looking at various industries, specifically, we saw that almost one-third (30%) of B2B content marketers spend less than $5,000 each month, compared to 26% of B2C online marketers. But otherwise, regardless of the truth that they're really various industries, there isn't a significant distinction in their budget plans.
Around 1 in 6 (16%) material online marketers whose markets are both B2C and B2B spend $45,000 or more monthly, compared to just 10% of B2C and 10% of B2B marketers. Despite algorithm changes and a quickly changing content industry, content marketing is plainly still earning money. What's more, the data shows that the widespread use of AI hasn't resulted in diminishing content budgets.
We all know that you can't put a keyword-stuffed post on your site and wait on the clicks to roll in any longer. However today, you can't invest all your focus going after Google's algorithm, either. Between LLM search results page and off-page SEO, companies and online marketers alike are favoring bigger spending plans and great talent to discover new ways to get their brands discovered.
Today, 21% of content marketers outsource someplace between three-quarters to 100% of their content budget plan, up from just 5% last year. Still, most frequently, 26% of content marketers only contract out about a quarter to half of their content spending plan, a portion that hasn't altered significantly since 2023. Another 14% do not outsource any of their content budget at all, but that's in fact down from 29% in 2023: While groups with tight budgets frequently contract out work to relatively inexpensive freelancers, some of this development can be attributed to people with larger budget plans who need more hands to assist them satisfy deadlines.
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More than 1 in 4 (27%) outsource someplace in between three-quarters to 100% of their content budget, compared to only 20% of B2B online marketers and 16% of B2C online marketers. Theoretically, contracting out material and analysis to AI might save money and enhance content marketers' profit margins. While AI use is now practically universal in marketing, the majority of are still giving their work a human touch.
backlink boost packageIn 2023, only 65% of content marketers said they planned to use AI content generation tools, and 17% stated they didn't plan to utilize them at all. The percentage of content marketing programs that utilize AI rose from 83% in 2024 to 90% in 2025.
That doesn't suggest that material today goes directly from ChatGPT to a CMS without any oversight. A lot of frequently, 48% of content online marketers say their program uses a moderate amount of AI. Simply put, AI touches about 11% to 40% of their work: All in all, just 1% of content online marketers state their work is 100% AI.
backlink boost packageEssential Digital Marketing Shifts You Must Watch in 2026
Material always needs a human touch to guarantee precision and to keep the number of em-dashes to a minimum. Do not be misinterpreted more than three-quarters (80%) of content online marketers say ChatGPT is the most reputable and credible tool for material marketing.
However, after several years as an undisputed market leader, ChatGPT now has some competition. It's no longer the only reliable AI on the market. The percentage of individuals who say Anthropic's Claude and Google's Gemini are the most credible LLMs has actually roughly doubled YoY (From 28% to 55% for Claude and from 16% to 44% for Gemini).
Some individuals have actually particularly soured on ChatGPT.
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We have actually found that individuals often utilize AI at the very starting and the very end of producing content, not during detailing or composing copy. The percentage of people utilizing AI for conceptualizing and outlining fell from 72% in 2025 to 61% in 2026, and the portion of individuals utilizing it to prepare material fell from 57% to 44%.
And 74% use it for content ideation. Usually, content marketers are more flexible with utilizing AI for style and research study. Almost one-half (47%) of respondents use it for generating design concepts, up from 25% in 2025. And 55% usage it for technique brainstorming, such as crafting audience personas. That's up from 42% in 2025.
